Your Needs, Our Services
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
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This project consisted of multiple recruiting campaigns for the US Navy during the holiday season for both BuildSubmarines.com and AUKUS, a military partnership between the US, Britain and Australia. The scope of the work included:
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social media posts
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online banner ads
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billboards
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digital posters
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landing page
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a hat
The work featured bold, structural typography with dramatic imagery with workers in a heroic light, reminiscent of vintage military design and the greatest generation.
Now, I know what you're thinking; you can get seasonal work building nuclear submarines for the military?
Yes. You can.
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Seasonal ad campaigns for the Navy
Build nuclear submarines in time for Christmas
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This project was an internal rebrand. The client wasn't the FBI. The call was coming from inside the house, so to say.
The goals of this project was to create a design system, language, and a set of deliverables to be used for communications and messaging between Accenture and their clients at the FBI. This included:
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Art Direction
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Design System
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Templates
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Imagery
We developed three concepts for the client. The first revolved around bright, bold, colorful typography in lieu of imagery with liquid gradients flowing through big conceptual words.
The second design featured light grids flowing over and undulating past US cities and landmarks, indicative of the digital undercurrents and connections that surround us all.
The third design focused around people in motion - making use of motion blur photography and clean typography.
They picked the third concept incase you were wondering.
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Internal branding and design
FBI stands for Freakin' Beautiful Interfaces
Over a period of nine months I worked collaboratively with an art director and a strategy team on multiple campaigns which included:
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design system
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social media posts
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online banner ads
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tri-fold brochures
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flyers and posters
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bookmarks
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billboards
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event space
All of our online ads and outreach were immensely successful. I'm talking increases of engagement by more than 50%. That's thousands of applications sent to airports from our ads - and I have the reports to back it up.
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Ad campaigns for the TSA &
Federal Air Marshals
Now hiring badasses to ease my fear of flying
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I designed the Energy Savings Hub website from the ground up.
Government websites are always too complicated and too wordy, so I set my compass during this project to point towards simple, friendly, and informative.
This project required an immense amount of content organization with a focus on information hierarchy.
Keep in mind, the entire Department of Energy has updated their content management system to get more consistency around its gazillion sites. So the savings hub looks slightly different now compared to what's pictured above, but the content and layout is still the same between all of its pages. So basically I crushed it.
And save the world too - with the Energy Savings Hub.
Save money.
Save energy.
So, yeah, when you work in the studio at a big company like Accenture Federal Services, you end up making like a gazillion things like powerpoints, templates, reports, whitepapers, and other various artefacts that either get published on LinkedIn or just fall into the ether on some laptop somewhere.
Point is, I can make a mean powerpoint. And I don't want to brag, but I make Word look good.
A million little documents, presentations, and templates
I put the power in powerpoints.
Sometimes I make cool stuff for myself just for fun. Most of the time they're all a little big surreal and silly... but I like that kind of stuff.
Just to see if I still got it
Digital Artwork
Hello,
I'm Sam
I do branding, visual communication,
and UX / UI design. More importantly, I make stuff with personality